Evaluation activity 4

Who would be the audience for your media product?

For this evaluation task I will explain who my target audience members are (explaining what kind of taste they might have in music, what their favourite TV programmes might be and where they would go shopping).

My group’s thriller opening ‘Known’ is a 15+ rated film, in which our thriller has a target audience of older British teenagers because of the context of the film, which means it would not be suitable for individuals who are younger than 15 years old to watch our thriller. Moreover, I think our thriller opening would appeal to older British teenagers because our thriller opening is a psychological/crime thriller, in which our thriller opening has a fast pace to it, as there is a lot going on to keep our audience interested. Furthermore, I think psychological/crime thrillers appeal to older British teenagers more than other thrillers, such as political thrillers, conspiracy thrillers, etc.

My group’s decision to target British teenagers as our target audience is a great market to target because British teenagers enjoy watching fast pace thrillers, which have psychological/crime elements in them. Moreover, the use of British locations/settings, British characters and the low budget cost of our thriller would all appeal to British teenagers because they are familiar with British thrillers consisting of British locations/settings, British characters and being produced on a low budget. 

The picture above is of what my group’s thriller opening’s target audience looks like. My group’s thriller openings target audience would enjoy listening to RnB and rap music because within the British community these types of music are the most popular music, in which most British teenagers listen to RnB and rap music. Furthermore, my group’s thriller openings target audience would enjoy going weekly shopping, to shop for console games (Playstation, Xbox, Wii and computer games), clothes and make-up, as these are the current in demand products that British teenagers purchase regularly. In addition, my group’s thriller openings favourite TV programmes would be TV programmes like Eastenders, Hollyoaks, Big Brother and X Factor, as they are the current trend in terms of popular programmes.

I think my target audience members would watch my group’s thriller because in the current market they are extremely popular, in which teenagers enjoy watching thrillers because they keep them interested, as there’s a lot going on in thriller films. Moreover, British audiences enjoy watching films which include a build up of tension, suspense and mystery, which are all included in our thriller opening, and our thriller opening also puts the audience on the edge of their seats wanting to know what is going to happen next.

Movie review: ‘Known’

A married man (Dave Stone) takes matters into his own hands, when he receives an unknown phone call informing him that his wife is having an affair, resulting into Dave Stone going to drastic measures to find out the truth.

If you haven’t seen ‘Known’ yet, you’re definitely missing out! ‘Known’ is definitely a must watch thriller!

           

My group’s film review would appear in shopping centres and bus stops (public transport), as my target audience (teenagers) would probably see the review by going shopping regularly. Moreover, my group’s film review would appear on the internet, as many teenagers use the internet daily, in which there a high possibility they would see the review.